Conducted in 2008-2009, studies show that the sites are often located below the search results get more traffic than their neighbors with a 'podium'. As it turned out, this is because users often repellent appearance, links to which they want to go. Messy text in the body of a link or a chaotic set of key phrases in the snippet (description by reference) may impede the transition to the site. Therefore, work on Web pages should lead to the end, including the creation of favicon: Statistical links with the favicon people trust more. As a result of optimization, perform correct techniques, the site will look attractive and a result of delivery.
But let us assume that the user has already come to the site. That primarily determines its behavior at the resource page? Inside the site the main problem is the high rate of failures, the majority of resources reaching from 45 to 80%. This means that 45-80% of visitors who leave your site without clicking a single link within it. Among the main factors affecting the occurrence of failures is as follows: reassessment opportunities main page As the main pages are usually in the issue is higher than the internal, people often seek to optimize almost under all of the key demands for the resource. In this case, the main page, "sharpened SEO-optimized for dozen other requests for an appropriate budget can rise to the top. Details can be found by clicking altavista or emailing the administrator. And the user can click on the link on this page in search results. But when he finds her useful information, it will almost certainly simply move to other search results, but would not seek the object of his interest at this site.
carelessly written and composed text with the words on the page should be genuinely useful information, not just common phrases. Article, stuffed to the eyeballs hand column for seo, are unlikely to be read, and the boring headlines clearly not save the situation. Common errors is also a flagrant violation of the unwritten rules of text formatting for the Web: creating 'sheet' of the text or the fine print, who scored the text. non-obvious purpose of the site not force the user to guess where he was and what all this is necessary. Nevertheless, come across more resources placed on the front page photo management company with a detailed biography, or give no explanation not thematic news. design that prevents to see the valuable information and functionally important elements when the top page has a heavy flash movie or the big picture, you should consider whether it is good. Navigational elements, search box, contact information (especially telephone), an important text – all pushed into the background Plan excessively heavy elements. As a result of influx of visitors to the sites made by 'the taste of the owner', is dramatically reduced. The main problem which hinders the effective operation of web resources – low levels of conversion of links, say representatives of the agency internet marketing 'Matik', carried out the audit of the dozens of sites. Avoid the above situations – and failures will be much less.