Daniel Patinoflor

In preparing the questionnaire for the telephone survey, there are a large number of choices shape the issue. In order to have your telephone interviews were qualitative, and data obtained from these surveys were valid, it is important to remember that the questions contained in the “script”, must meet certain requirements. In this article, I will give a detailed description of the basic requirements and rules for the preparation of questions for telephone interviews: Clear Explain to the subscriber of his task. In the matter should be pointed out that the caller must be done to give an acceptable answer. Necessary to use simple sentences, the operator, the leading telephone interview, should be expressed simple language.

Conducting a telephone survey should be avoided special or technical terms as possible. Simplify the questions, you can not ask for multi-site study in the same issue. Each of the questions should be designed to provide a simple answer. Question: “What is your favorite brand of beer and how often you it (the brand) eat? ‘, Should be divided into two parts:’ What is your favorite brand of beer? ‘And then’ How often do you drink? ” Separation of the question into its component parts facilitates subscriber response, and you further analyze the data. Operator – the interviewer should avoid leading questions. Leading questions indirectly inform the respondent of his (Operator) own point of view. Issues should not begin with the words: ‘Do not you think that …’,’ Would you agree that … ‘ You should avoid assumptions of the respondent. In a properly drawn up issues not contained assumptions about the views of the respondent, so the same questions in the questionnaire should not contain assumptions about the knowledge of the respondent.